And please, please do not ask a bookstore (especially an indie bookstore) if they “price match.” It’s so insulting.
Amazon routinely sells books at or *below* wholesale cost. Meaning that when you ask a bookstore to ‘price match’ Amazon, you’re literally asking them to give you the book for free, or even take a financial loss on it.
‘So how can Amazon do it?’ you ask? The answer is Amazon does not care about losing money. It sells goods at a loss continuously. (Don’t believe me? Just search “Amazon quarterly losses” and you can find article after article about this) Why? Because its goal isn’t to sell the most things, it’s goal is to be the only place where you CAN buy things. They gouge prices on goods to a point where brick and mortar retailers absolutely cannot compete and they do it with the singular goal of eliminating competition.
Things have value. They represent many people’s time and labor. For books, specifically, they represent tremendous cultural worth that extends far beyond the value of the paper they’re printed on. We have to appreciate the value of goods and be willing to pay a fair price that will support and nurture industries.
It’s ok to be upset that you can’t afford $26 for a new hardcover, but make sure that that anger is directed, not at the people whose labor makes books possible, but at the people on top (like Jeff Bezos) who have devalued your own labor such that you can’t afford it.